by Mr.
Anirudh pandit
Abstract
The Indian
textile industry is one of the largest segments of the Indian economy
accounting for over one-fifth of the total industrial production. To acquire the highest Share in the segment and
become market leader ,one should retain and try to enhance its present customers and increase new
customers. To achieve this aim one should keep analyzing its products performance
and adopt appropriate marketing strategies.
The objective of this study helps to investigate the various factors that
effect the performance of product in market place.This study used face to face
interaction and gathering information regarding product performance.The data
were collected from market located in barnala city, of Punjab. The sample
included 50 retailers/wholesalers. The various performance affecting variables
were identified by structured questionnaire. These variables were quality,
price, product range, distribution channel, time boundness,advertisement. This
study will help the company to understand the various factors that
effect their product performance in the
market place and by considering these factors company can more focus on their
marketing strategies.
CONCLUSION
The objective of study were to find and investigate the
variables that effect the performance of the product in the market place.
During the study, there were six variables that effect the performance of the
product in the market place. The variables are Price, Distribution channel,
Time boundless, Quality, Product range, Advertisement. The study shows that
variables that adversely affect the performance of the product are timely delivery of products. Most of the
consumers are conscious about advertising factor. In addition they also
demanded for the full range of the product. The satisfaction level is highest
in quality in contrast to other variables.
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